Helping companies drive expansion and growth by better alignment of positions, responsibilities and incentives.
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About
Braided Line Advisory focuses on helping companies drive expansion and growth by better alignment of positions, responsibilities and incentives. CEO Erik Charles brings experience ranging from multinational enterprise firms to small startups, allowing him to design and apply different models depending on the market, people, and corporate goals. He focuses on helping companies align their teams with every stage of customer identification, acquisition, and retention.
Strategic Success
Revenue Growth
Scaled multiple organizations, driving double-digit revenue increases through innovative go-to-market strategies.
Market Expansion
Led Xactly’s Japan expansion, developing localized sales and marketing strategies, recruiting key talent, and forming strategic partnerships with Salesforce, Oracle, and Microsoft.
Lead Generation
Increased sales-qualified pipeline and conversion rates, driving 30% revenue growth within 12 months.
Sales Enablement
Equipped global sales teams with cutting-edge positioning, competitive insights, and data-driven strategies, accelerating deal velocity and win rates.
Brand & Product Positioning
Spearheaded award-winning product launches, securing industry recognition and Gartner Leaders Quadrant placement.
Customer Acquisition & Retention
Designed and implemented incentive-driven models that increased customer retention and boosted annual contract values.
Go-To-Market Strategy
Developed comprehensive GTM plans, accelerating market penetration and brand dominance.
P&L Leadership
Managed multi-million-dollar budgets, ensuring high-impact marketing campaigns delivered measurable ROI.
Executive Leadership & Board Advisory
Advisor to venture funds and portfolio companies, guiding them on scaling revenue and optimizing performance.
Sales & Marketing Alignment
Integrated cross-functional strategies that enhanced pipeline efficiency and revenue predictability.
Data-Driven Decision Making
Applied revenue intelligence and performance analytics to optimize sales incentives and increase operational efficiency.
Public Speaking & Thought Leadership
Keynote speaker at industry conferences and executive panels, providing insights on sales performance, revenue optimization, and AI-driven marketing.